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Computer Application Technology (E-Commerce)

更新时间:2016/11/24 12:01:52 Hits: 1618 Updated: 2016/11/24 12:01:52

电子商务方向是融和计算机科学、市场营销学、管理学、现代物流学于一体的新型交叉电子商务学科。 The direction of e-commerce in computer application technology is a new type of cross-e-commerce discipline integrating computer science, marketing, management, and modern logistics.

The direction of e-commerce cultivates the basic theories and basic knowledge of computer information technology, marketing, international trade, management, law, and modern logistics, has the ability to use the network to conduct business activities, and uses computer information technology and modern logistics methods to improve corporate management methods Innovative and complex e-commerce senior professionals who improve the ability of enterprise management.

 

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Professional requirements

Students majoring in this major:

1. Basic computer knowledge;

2. Introduction to e-commerce;

3. Computer network and network marketing knowledge;

4. Marketing knowledge;

5. Database system and application;

6. Introduction to Logistics;

7. E-commerce security and payment;

8. Copywriting editing ability;

9. Network promotion knowledge;

10. Multimedia design and production.


working direction

After graduating from a major, you can be engaged in back-office operations of banks, web page design, website construction and maintenance, or web editing, website content maintenance and online marketing (including international trade), corporate product and service marketing planning, etc. Work, or engaged in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, and e-commerce teaching, e-commerce marketing, customer service and other work in schools at all levels.

 

School of Continuing Education, Shanghai Jiaotong University