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Business Management

更新时间:2018/12/6 15:53:48 Hits: 1176 Update Time: 2018/12/6 15:53:48

School of Continuing Education, Shanghai Jiaotong University

The major of business management is the training of modern company management talents with knowledge and abilities in economic literacy, strategic vision, competitive awareness, and organizational ability. Through systematic learning, students of this specialty can master the basic theories and basic knowledge of management, economics and business management, receive basic training in business management methods and skills, and have the basic ability to analyze and solve business management problems. Adapt to the actual management of industrial and commercial enterprises and other related enterprises and the government's comprehensive economic management department.


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[Teaching features]


Diversified learning pathways combining face-to-face and network

All professional courses provide face-to-face lessons in free time, and all course content is recorded on-site, and uploaded to the learning system after class for students to learn repeatedly. Both face-to-face classes and on-demand network are included in attendance, and students can switch between the two modes at will according to their own needs.

Combining multiple assessment methods


According to the nature of the course, the final exam has a variety of assessment forms such as homework, open book, closed book and so on. Attendance accounts for 15% of the course grades, 15% for homework and 70% for final exams. Curriculum assessment emphasizes the learning process, not just a single test score. The overall score is adjusted according to the normal distribution to ensure a scientific pass rate.

Focus on student feedback

Every semester, students conduct online evaluations of the teachers and their lectures. Teachers whose scores are lower than the standard will no longer be re-employed. The entire teaching process emphasizes interaction, student satisfaction, and suits the needs of working staff.

Sharing Jiaotong University Resources

After enrolling, students can apply for Shanghai Jiaotong University student ID, library card, and campus consumption card. At the same time, they can apply for the National English Level 4 and Level 6, Professional English Level Examination as a college student.

     

[Professional curriculum system mainly includes]

<Modern Management Science> Modern management science is a compulsory basic course for each specialty of the Department of Public Management. Through the basic management system of modern management and scientific management, the process of modern management, management and environment, management goals, management planning and decision-making, management behavior, comparison of Chinese and foreign management sciences, and prospects for future management are explained.


<Marketing Management> Marketing management begins with enterprise research and analysis of the market, decides how to produce the best product, how to discover the best market for the product, and the marketing function continues to how to measure consumer purchase of the product after sale Satisfaction, and how companies continue to improve their products. This course systematically introduces the basic concepts and methods of marketing from the perspective of management, adds a large number of case anatomy, and focuses on training the ability to solve practical marketing problems.


<Human Resource Management> Human resource management integrates multiple disciplines such as management, psychology, demography, economics, etc., and is very practical. It systematically explains the principles of human resource management, macro human resources, human resource development, and human resource management content. This course systematically introduces the basic principles and functions of human resource management, adds a large number of case anatomy, and cultivates the ability to use these theories to analyze and solve practical problems.


<Strategic Management> Any enterprise has its own major decisions. Those that have a huge impact on the performance of the entire enterprise are strategic decisions, and their formulation and implementation process is strategic management. This course systematically explains the basis of strategic management, strategic decision-making and social responsibility, competitive strategy, internal organization analysis, situation analysis and business strategy, strategic cooperation, functional strategy and strategic selection, strategic execution, and evaluation and control in strategic management And strategic management case studies.

 
<Management Communication> Management communication is an art and a skill. Through communication, individuals can integrate into the collective and create value; only through communication, team members trust each other and succeed. The ability to communicate is not inherent, nor can it be mastered by theoretical guidance alone, only through personal experience and interactive communication. In this course, management, communication and other related principles will be felt in experience, promoted in awareness, and developed in improvement.


<Management Information System> The management information system (MIS) system elaborates the concept and structure of the management information system, the basis for establishing the management information system, the methodologies for the development of management information systems, the tasks and technologies for each stage of the management information system development process, and management information The system's development environment and tools, and other types of information systems, etc .; and through training students to comprehensively use knowledge and analysis to develop the initial ability to develop application systems.


<Operation Management> Starting from the concept of operation management, production process and production type, the contents of each chapter of operation management are introduced under the general framework of operation system design and management, and the internal production and operation management of the enterprise is extended to the enterprise. To understand and study the supply chain. Attach importance to integrated management to reflect the development trend of operational management.



School of Network Education, Shanghai Jiaotong University



 


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