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Project Management in Business Administration

更新时间:2016/5/3 10:16:58 Hits: 1484 Updated: 2016/5/3 10:16:58

School of Continuing Education, Shanghai Jiaotong University

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This major mainly cultivates modern company marketing talents with knowledge and abilities in economic literacy, strategic vision, competitive awareness, and organizational ability. Through systematic learning, master the basic theories and expertise of marketing, be familiar with the marketing business workflow, have marketing management capabilities and market development capabilities, be able to adapt to the needs of marketing positions, have the ability to conduct market surveys and forecasts, marketing planning, market development, product sales , Sales area and organization management, public relations and advertising design and other professional skills.

The major curriculum system includes:

Project management, cost budget and quotation, engineering economics, management information system, project time management, introduction to civil engineering, entrepreneurship and innovation management, operation management, etc.

School of Network Education, Jiaotong University

2018-10